Sticker Mule is a LIFESAVER for QSR Operators
Erin Boike
I cannot speak highly enough about Sticker Mule! I have used them thrice now to address the same (constant) issue for my family's group of 114 restaurants (we are franchisees of a major sandwich shop brand). Corporate wants to run a special. Okay, great, but they advertise the sale price $2-$3 BELOW break-even, making it a wholly unprofitable promotion for us. We essentially must participate due to their constant marketing campaigns, but we also have to up the price point if we want to stay in business. We are technically allowed to do this--but corporate sets a bunch of hurdles for you to jump in order to do so, the first of which being: they are going to make you pay. They send you all the advertising materials (which we pay for in our 12.5% weekly royalties), but they come printed with the advertised sale price. If you want to re-order them with your desired price point, you have to buy new ones from them at a huge markup. ENTER STICKER MULE--now, when corporate sends me something that says 6.99, I can just draw up and order a bunch of die cut stickers that say '8' and slap them over the '6' for a fraction of the cost of reordering new prints! To give you a true understanding of the value of this service to us--we spent roughly $800 on stickers for all materials at all restaurants for the most recent campaign. To order new prints from corporate would have cost us upwards of $8,000. A tenth of the cost. We have one restaurant of our own (not a franchised brand), and we've also used their glitter stickers for promotional events and giveaways. They were a HIT on the fourth of July! So grateful to Sticker Mule, excellent platform and so easy to use.